One issue that constantly arises whenever clients seek SEO services from SEO experts is whether a large website is the best option or whether a small and compact website will serve their needs better. Clients seeking expert advice usually have a preconceived notion that a large website with all sort of element (such as a blog and a myriad of web pages) will definitely rank higher.
However, as most of these clients would attest to, there is no straightforward answer to this question. Specific circumstances influence whether large website ranks as among the top results in the Search Engine Result Pages or rank lower. This is to say that, having a large website does not guarantee one to rank high among the top results. It may work and yield the desired results, or it may prove to be very ineffective of a strategy to use to produce the desired results. Other factors that come into play also influence the level at which a large website will rank.
This is according to Matt Cutts, a Google engineer with more than an intricate knowledge of how large website rank on Google. Matt Cutts has worked for Google in the position of web spam team, meaning he is more than qualified to give insights on the performance of large websites on Google ranking.
For these examples, I have found an SEO agency in West Covina utilizing the methods in this article.
The Influence Of Having Lots Of Webpages On SERP Ranking
Before we get started, here is what SERP means:
For one to fully grasp the influence of having a large website on your ranking, one needs to understand the concept of links, indexing, and PageRank and how they each influence ranking.
Inbound links have long been incorporated into Google’s search algorithm to determine the relevancy of the content website has. However, this ranking factor has been refined even more to use the quality of links and not just the number of links. The higher the number of quality inbound links a website’s web page has the higher PageRank/Yahoo Web Rank it will garner.
Here is an example of the inbound links just mentioned in the previous paragraph: gotFound West Covina SEO Twitter and https://www.youtube.com/watch?v=6lBsHk6aZuA with both socials showing how important factors these social sites are.
Indexing involves of crawling a website by a search engine to grasp the content of the website fully. After crawling the website, the search engine indexes this information to so as to match users queries with the right information. For websites, the more inbound links a website has, the more the search engine crawl deeper to ascertain the quality of the content on the website. And if the content it has is found to be of high quality, the search engine will rank higher.
In this regard, larger websites that have many web pages, tend to have a higher potential of having links pointing to the websites. This is because each web page has the potential to draw in links on its own, thereby amass high PageRank.
Therefore, having a large website can be a good strategy for SEO only if the website also has a higher number of quality inbound links. Naturally, though, according to Matt Cutts, large websites tend to have a high number of inbound links. This phenomenon arises because having a high number of web pages exposes your websites to a wider audience and increases the chance of landing new inbound links.
On the other hand, there is a potential for this SEO strategy to fail spectacularly. Failure can arise from having a high number of web pages with little and or low-quality inbound links. In this regard, the resources spent in creating the high number of pages and the content therein can be regarded as wasted resources, especially, if you do not put effort to garner quality inbound links.
gotFound West Covina SEO has their facebook page as one of their social profiles and is a great way to get authority to your brand/page.
It is for this reasons that you can find much smaller websites that are performing much better than their larger counterparts. Such smaller websites tend to have an efficient balance between the inbound links, the quality of content and the web pages that the websites have.
As you can see, large websites can perform very well or bad, depending on other influencing factors.