Do Large Sites Rank Better Than Smaller Sites For SEO?

One issue that constantly arises whenever clients seek SEO services from SEO experts is whether a large website is the best option or whether a small and compact website  west covinawill serve their needs better. Clients seeking expert advice usually have a preconceived notion that a large website with all sort of element (such as a blog and a myriad of web pages) will definitely rank higher.

However, as most of these clients would attest to, there is no straightforward answer to this question. Specific circumstances influence whether large website ranks as among the top results in the Search Engine Result Pages or rank lower.  This is to say that, having a large website does not guarantee one to rank high among the top results. It may work and yield the desired results, or it may prove to be very ineffective of a strategy to use to produce the desired results. Other factors that come into play also influence the level at which a large website will rank.

This is according to Matt Cutts, a Google engineer with more than an intricate knowledge of how large website rank on Google. Matt Cutts has worked for Google in the position of web spam team, meaning he is more than qualified to give insights on the performance of large websites on Google ranking.

For these examples, I have found an SEO agency in West Covina utilizing the methods in this article.

The Influence Of Having Lots Of Webpages On SERP Ranking

Before we get started, here is what SERP means:

“A S”.
For one to fully grasp the influence of having a large website on your ranking, one needs to understand the concept of links, indexing, and PageRank and how they each influence ranking.

Inbound links have long been incorporated into Google’s search algorithm to determine the relevancy of the content website has. However, this ranking factor has been refined even more to use the quality of links and not just the number of links. The higher the number of quality inbound links a website’s web page has the higher PageRank/Yahoo Web Rank it will garner.

Here is an example of the inbound links just mentioned in the previous paragraph: gotFound West Covina SEO Twitter and https://www.youtube.com/watch?v=6lBsHk6aZuA with both socials showing how important factors these social sites are.

Indexing involves of crawling a website by a search engine to grasp the content of the website fully. After crawling the website, the search engine indexes this information to so as to match users queries with the right information. For websites, the more inbound links a website has, the more the search engine crawl deeper to ascertain the quality of the content on the website. And if the content it has is found to be of high quality, the search engine will rank higher.

In this regard, larger websites that have many web pages, tend to have a higher potential of having links pointing to the websites. This is because each web page has the potential to draw in links on its own, thereby amass high PageRank.

Therefore, having a large website can be a good strategy for SEO only if the website also has a higher number of quality inbound links. Naturally, though, according to Matt Cutts, large websites tend to have a high number of inbound links. This phenomenon arises because having a high number of web pages exposes your websites to a wider audience and increases the chance of landing new inbound links.

On the other hand, there is a potential for this SEO strategy to fail spectacularly. Failure can arise from having a high number of web pages with little and or low-quality inbound links. In this regard, the resources spent in creating the high number of pages and the content therein can be regarded as wasted resources, especially, if you do not put effort to garner quality inbound links.

gotFound West Covina SEO has their facebook page as one of their social profiles and is a great way to get authority to your brand/page.

It is for this reasons that you can find much smaller websites that are performing much better than their larger counterparts. Such smaller websites tend to have an efficient balance between the inbound links, the quality of content and the web pages that the websites have.

As you can see, large websites can perform very well or bad, depending on other influencing factors.

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Proximity Marketing: The Boost You Need At The Sharp End Of The Sales Funnel

Introduction

There are different ways to market using the internet and technology. Search Engine Optimization has been a time-tested strategy that works. Every now and then though, a new technology emerges that piques the interest of the masses. Most of them fall off the radar but some stick around for a while. Proximity marketing is one of those technologies that is sticking around.

Have you ever made a spur-of-the-moment buying decision? Picture this: You’re at your friendly local grocery store. You’re seconds away from grabbing your favorite brand of breakfast cereal, the same cereal you’ve bought a dozen times before. Your eye catches a sales tag on the next shelf up. There’s a different brand on sale for less this week! A few minutes later, you’re headed home with a new kind of cereal in your grocery bag. This is the operating principle behind proximity marketing. To find out about higher-tech ways you can engage in the same practice, read on.

Who Uses Proximity Marketing Today?

Proximity marketing is basically any form of advertisement or promotion sent to mobile devices whose intended audience is already very close (physically!) to making a purchasing decision. This is separate from local marketing, which targets less-committed, more distant consumers. Proximity marketing is a way to gently nudge your in-store customers through those last few vital steps that lead to making a purchase.

Some of the most enthusiastic users of proximity marketing today are major venues that have “captive” audiences that they can up-sell. Casinos, sports complexes, and major hotels are all good examples of merchants that use a range of different proximity marketing techniques to reach out to their customers and convince them to spend more money.

Modern Proximity Marketing Technologies

If you’ve ever seen a page of advertisements on your phone screen before you take advantage of a “free” WiFi hotspot, you’ve seen proximity marketing in action. These sorts of ads are just the tip of the iceberg, though! There are many other technologies that can be harnessed for delivering this type of dynamic content.

* Browser Advertising

There are many different programs you can use to target your web ads geographically based on mobile user’s reported locations. A customer who’s browsing in your store can and should be presented with targeted ad content that informs her of buying opportunities just steps away. The beauty of this method is that it can be employed whether or not the customer is using your WiFi network.

* NFC (Near Field Communications)

This is the same proximity-sensing technology used to enable RFID transactions through services like Apple Pay or Google Wallet. If you use your imagination, you can use it for much more! Embedded information throughout your venue can dramatically enhance your customers’ experience. Museums are now using NFC technology to let patrons learn more about specific exhibits right on their phones.

* Bluetooth

If your company has an app, why not make it a more powerful tool for customers who are actually in your store? Bluetooth is an ideal short-range communications technology that can deliver tons of great content – beyond just advertising – to your customers. An added bonus for your customers is that content delivered this way can’t count against any data limits their cellular carrier imposes.

Enhancing The Customer Experience

Don’t be in too much of a hurry to start slapping RFID chips on all your shelves or overhauling your expensive apps for in-store use! As with many newer marketing technologies, you can’t simply rely on the novelty of proximity marketing to boost your sales. You need to start with a cohesive strategy that’s designed to enhance your customers’ experience when they visit you. A proximity marketing tool that has no purpose besides advertising will be recognized as such, and your customers will start to ignore it just as swiftly as they ignore more familiar forms of advertising. If you deliver real value along with your promotional material, though, you can get your customers positively excited about participating.

Here is one study about proximity marketing from Forbes: http://www.forbes.com/sites/gregpetro/2014/10/08/how-proximity-marketing-is-driving-retail-sales/#53c982673ff5 .

In more and more businesses, you can count on the vast majority of your customers walking through your doors with smartphones in their pockets. Use the latest technology to take full advantage of this fact! Turn your visitors’ mobile devices into potent promotional tools by setting up an informative and useful proximity marketing system.

Proximity marketing is a new field in search engine optimization (SEO).  Other things that could matter in rankings are size of website.  This largely depends on how you use a large or small website.  Check here for the study on whether how large a site is matters to rankings.

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